Each time I log in to my Twitter account some or other company is giving away prizes to the winners of their twitter contest. Sounds Good eh!? Not really!
And at last there are maximum 3 winners and thousands of cribbers.
I don’t think it is the right way of generating followers or engaging people, it is more like luring people to your brand with false promises which is the soul job of advertising. Isn’t it? Social media is a great platform for companies to engage with people, make real connections and create life long loyalty but It shouldn’t be done by spamming our timelines by retweeting each and every tweet you receive.
There has to be some other way of interacting with people/ potential customers other than Twitter contests. I don’t know what would that be but this twitter competition thingy is not working well for the companies. I can say that with surety as I have un-followed many of the brands and people only because I was sick of them spamming my timeline with contest tweets and I am sure many of my fellow tweeters have done the same.